Upcoming Webinar - Building Brand Recognition with Video Storytelling

Find out why brand documentary storytelling is a uniquely powerful way to rise above all marketing noise, and authentically connect with your target audience. Learn how to use human stories to show real-life impact that allows viewers to connect with your organization on an emotional level. Brand films let your customers, partners, and stakeholders experience your product or mission in action, and understand the true reason behind why you do what you do.

The difference between a video that falls flat and one that inspires people to share is found in a perfect blend of expertise and art. But what does it take to find and cultivate the right story, hook your audience, and develop a truly world-class film? Here is what our webinar will highlight:

The six principles of story development
Finding the video format that will deliver impact and best performance
A walk-through example story structure, playing video clips for the audience
Video campaign packaging to find the right audience
Interpreting CTR and retention
Trends our film experts learned, and presented, at Brand Storytelling Conference 2023

Who may want to attend this webinar?

Marketing and brand leaders, interested in building their company awareness and perception with video

Marketing leaders preparing for industry events or conferences

Organizations looking to establish a thought-leadership positioning in their industry using video. This could be B2B/B2C brands, nonprofits, emerging technologies, new platforms, STEM, industrials, or health & sciences.

Communications, program, or policy leaders at foundations or nonprofits, looking to tell grant impact or mission-based stories